The Theory of Planned Behaviour in Simple Terms + ExamplesThe theory of planned behaviour is a psychological framework developed by Icek Ajzen to understand why people behave the way they do.Sep 29, 2024Sep 29, 2024
How to Upsell to Boost Sales: Insights from RyanairUpselling is a marketing and sales technique that convinces customers to buy a higher-end product. Here’s how Ryanair does it like a pro.May 15, 2024May 15, 2024
The Hero Product Trap: When One Product Carries the Company’s WeightEvery entrepreneur dreams of a breakout product. That one success that propels their company to new heights. For the Dollar Shave Club, it…Mar 28, 2024Mar 28, 2024
Why Do Women Not Take Up More Leadership and STEM Roles?When you ask about the gender pay gap and why there aren’t enough women in decision-making roles, the first thing people tell you is that…Mar 14, 2024Mar 14, 2024
TOWS Matrix: Real-World Examples for Your BusinessYou might be familiar with the SWOT analysis concept but do you know how the TOWS analysis can help reinvent your business strategy?Feb 27, 2024Feb 27, 2024
This Mess Called OverthinkingI’ve always been kind of lucky. And my luck didn’t run out when I got into the cowrywise design fund for women program.May 7, 2021May 7, 2021
Another New Years Resolution, Again.Disclaimer: This post is really just me thinking aloud.Jan 4, 2021Jan 4, 2021
