The Theory of Planned Behaviour in Simple Terms + ExamplesThe theory of planned behaviour is a psychological framework developed by Icek Ajzen to understand why people behave the way they do.Sep 29Sep 29
The Small Beginnings: Sticking to the Job You HateThe job market is currently shit. It’s even worse for people like me with visa restrictions because it limits the opportunities we can…Jun 113Jun 113
How to Upsell to Boost Sales: Insights from RyanairUpselling is a marketing and sales technique that convinces customers to buy a higher-end product. Here’s how Ryanair does it like a pro.May 15May 15
The Hero Product Trap: When One Product Carries the Company’s WeightEvery entrepreneur dreams of a breakout product. That one success that propels their company to new heights. For the Dollar Shave Club, it…Mar 28Mar 28
Why Do Women Not Take Up More Leadership and STEM Roles?When you ask about the gender pay gap and why there aren’t enough women in decision-making roles, the first thing people tell you is that…Mar 14Mar 14
TOWS Matrix: Real-World Examples for Your BusinessYou might be familiar with the SWOT analysis concept but do you know how the TOWS analysis can help reinvent your business strategy?Feb 27Feb 27
Adam and Eve Messed Up. But Did They Apologize?If you’re like me, once you’ve committed a sin and you know you’re wrong, you’d automatically ghost God. Typically, I feel guilty. So I…Jan 2, 2023Jan 2, 2023
MatureWhen I was in Junior Secondary 2, I had a crush on my computer teacher. Uncle David. He was a strict young man in his early twenties. I…Jul 27, 2021Jul 27, 2021
This Mess Called OverthinkingI’ve always been kind of lucky. And my luck didn’t run out when I got into the cowrywise design fund for women program.May 7, 2021May 7, 2021
The Insatiable Wants of Human Nature: Nothing is ever going to be enough.So in my constant state of wallowing and social media consumption, I recently found a tweet that expressed a thought I’ve been having…Feb 21, 2021Feb 21, 2021
